Our Story

Alice Rose | The Floral Collection began while we were planning our own wedding. Like many couples, we wanted stunning flowers that truly reflected our style but we quickly realised how expensive fresh florals could be. So we decided to create our own artificial arrangements, and in the process, discovered a real love for designing beautiful, lasting pieces. Named after one of our little girls, Alice Rose felt like the perfect name for something so close to our hearts. We started this collection to help other couples enjoy the beauty they dream of without the stress of the price tag, or the stress of setting up because everyone deserves flowers they love on their special day.

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Why Are We So Much More Affordable?

We get asked this a lot - and the answer is simple: we believe beautiful wedding styling shouldn't come with a huge price tag. At Alice Rose Floral Collection, we're a small, independent business that keeps costs low by working from home, sourcing smart, and doing everything ourselves with love and care. You're not paying for fancy showrooms or big overheads, just honest pricing, creative passion, and beautiful styling that makes your day feel extra special, without the stress of overspending